An Ex-Wifes Revenge

[Guest]

This billboard is at 54th and 7th in Manhattan

[houlidsa 76]

that hangs over the cross bronx right?

[Guest EMSwhitecloud]

and people say Women are dumb........

[llm60 0]

OUCH!!!

[irishfire2491 24]

That must Suck to Be STEVE lol

[goon16 155]

hopefully she was worth it hahahah

[IzzyEng4 427]

LOL Talk about public revenge

[JustSomeGuy 0]

These aren't real, I read about them in another forum, will try to find the info on them...

[x635 4,066]

After some Googling, it appears many are perplexed, and there are two schools of thought. Both think its a form of "viral advertsing". Theory #1 thinks its a hoax by the billboard company to prove the effectivness of billboard advertising. Theory #2 says that it's a ad campaign by Court TV to hype upcoming programming. There are several known locations of this billboard, in NY @ 54th and 7th and over the Cross Bronx Expressway, in LA on Sunset Blvd, in Chicago, and in Washington DC.

There's also some girl on a blog claiming it's her billboard, and detailing the relationship:

thatgirlemily.blogspot.com

Edited August 10, 2006 by x635

[AndyC3J 190]

That's almost as good as the one in Ann Landers' column a few years back about the lady who sold the Porsche for $50.

[JBE 328]

Real or not, that is quite a shot.

[JM15 386]

I also heard that it was some kind of publicity stunt for some new soap opera type of show coming soon

[Guest]

if it's real, then wow... can u imagine cheating on your wife and seeing a billboard like that on your usual commute to work?

[Guest maximbull]

that would make you think before you par-take

[pd125 0]

that would make you think before you par-take

←

The sign is a promo for Cort TV "ParcoPI" a billboard was seen in LA too.

[16fire5 693]

It's no fake I have seen this on the cross bronx. I believe you can see it heading east around Jerome Ave.

[sr71 1]

thats a good ad tho

[Guest Rich DD]

Damn..... I knew I should have been more discrete!!! Now I'll have to tell her my name isn't Steve.

[Guest]

PD125 is right.

Here's a link to a story in the NY Times about it;

http://www.nytimes.com/2006/07/24/business...serland&emc=rss

[x635 4,066]

Yep, hoax. There's now a big "Parco PI" advertisment overlaying this billboard in NY and LA, an ad for a show on court TV.

Would have been so cool if this was actually real. Created quite a stir though. Now that's unique marketing!

Edited September 8, 2006 by x635

[ems731 0]

That is just way too funny weather it is or isn't real.